Stop guessing what to charge.
"What should I charge?"
It's probably one of the most common questions asked by people selling chocolate strawberries.
Unfortunately, one of the most common ways people answer it is by looking at what somebody else charges and copying them.
That's a mistake.
Their ingredient costs aren't yours. Their packaging isn't yours. Their workflow isn't yours. Their time isn't yours.
I created Pricing & Profit to help you understand what your products actually cost, what your time is worth and how to build genuine profit into your prices.
What you'll learn
- Your true costs
- Cost per strawberry
- Arrangement costing
- Full costing
- Valuing your time
- Batch production and profitability
- Simple pricing methods
- Understanding profit
- Common pricing mistakes
- Paying yourself properly
- Premium vs cheap positioning
- Real pricing examples
- Reducing costs without reducing quality
- Special-event pricing
- Handling price questions
- Increasing perceived value
- Workflow and profitability
- Building confidence in your prices
Who is it for?
Anyone currently selling—or planning to sell—chocolate strawberries.
Especially if you've ever completed a big order and wondered:
"After all that work, how much did I actually make?"
Being busy and being profitable aren't the same thing.
37 pages | Digital PDF | Instant access
From me to you
Your goal isn't to be the cheapest.
Your goal is to cover your costs, pay yourself properly, make consistent profit and build something sustainable.
When your numbers support your price, don't feel guilty about making money.
That's why you're in business.
— Kerry
